Types of content in Stories can be divided into:
- Entertainment Content: As the name suggests, the main purpose of this content is to entertain. People enjoy light-hearted content, and such content meets that demand. Entertainment content doesn't burden the viewer and prevents them from getting bored. It encourages them to return to your page for another dose of engaging stories. Its main objective is to evoke positive emotions such as laughter, happiness, love, joy, etc.
- Informational Content: This type of content provides information. However, it doesn't necessarily imply that the content creator needs to be an expert in a particular field. The key is to offer subscribers the opportunity to learn something new. It includes reviews, opinions, comprehensive answers to questions, brief Ted-Talks on compelling topics, summaries of experiments/research, and news updates. Today, many bloggers serve as a source of information about what's happening in the world.
- Expert/Useful Content: This content is based on your area of expertise. Typically, it offers value to your audience because one of the reasons they follow you is for your expertise. Here, you share your knowledge, highlight relevant events in your field, provide assessments of significant events, or introduce a regular segment that aims to be beneficial. This type of content can easily be confused with informational content, but the main difference is that informational content can cover any sphere, even those unrelated to you, while the purpose of expert/useful content is to showcase your expertise.
- Personal Content: This category includes any content that reveals you as a person and showcases your personality. It shows how you think, where you go, whom you interact with, the movies you watch, and your reactions to different situations. When you share your emotional state, talk about your family vacation, or show the shirt you bought on sale, all of that falls into the category of personal content. You might think it's not important, but this kind of content brings you closer to your audience, allows you to display your sincerity, and ultimately influences crucial metrics such as reach, audience engagement, and sales.
- Engaging Content: This type of content increases your reach, boosts audience activity, and sometimes leaves your viewers eagerly anticipating your next story, thinking, "What's going to happen next?". It includes simple mechanisms like games as well as complex storytelling techniques and building suspense.
What increases reach?
- Active interaction with stories (swiping back, sending to a friend, replying, or reacting)
- Personal information that everyone is interested in
- Storylines that have a goal, and your follower observes them over a certain period
- Selling Content: This type of content promotes and, more importantly, demonstrates the value of what you sell. Typically, it decreases reach but brings in the most revenue for you.
Remember the following:
- Selling content should not exceed 20% of your content.
- Don't be afraid of sales.
- Selling can also be done beautifully and interestingly.
