Earnings in an Instagram Shop

Earnings in an Instagram Shop

Instagram Shop: How to Start Making Money by Reselling Items?

A person who uses social media has probably noticed various stores offering users to purchase certain items for a small amount. This raises many questions related to this somewhat questionable method. How do such stores work, and why do people agree to buy from unknown sellers?
In reality, these online shops are no different from regular e-commerce stores or flea markets. Most of the products on these mini-platforms are sourced from China and resold with a small markup. The owners of Instagram shops have a certain quantity of pre-purchased items. They take the product photos themselves and publish them. Payment for the items is made upon delivery.

How to Start Earning?

Before starting to make money by reselling items, you need to consider the following aspects:

  1. Shop name.
  2. Product inventory.
  3. Logo.
  4. Advertising.

You should also think about sourcing the products. You can use AliExpress to choose the products. It is the largest online store where cheap items are sold. The quality of the products can be a subject of discussion. Before purchasing a large quantity of items, make sure of their quality. There are several ways to do this:

  1. Read negative reviews left by other people.
  2. Check the purchase statistics of a specific item on Telegram bots or specialized websites.

Instagram Shop Name and Logo

The shop name should be easy to remember and correspond to the type of products being sold, while the logo should be attention-grabbing.

Product Inventory

Prepare about 15 different items in advance. Think of product descriptions and take a large number of photos. After creating a trading profile, publish posts with photos of the items and brief descriptions. The more factual information about the product the description includes, the higher the chances of making a sale.


To promote your shop, you can order advertisements from other users on the social network who have a large number of followers. Most social media platforms offer their own profile advertising services.
To start with, you can rely on spreading the word through relatives, friends, and acquaintances. They can publish the shop link in their own stories, which will attract the initial customer base to the owner.

How to Set Up Payment and Delivery?

In this case, everything is much simpler. The ordered items can be sent by mail, specifying the payment details. In other words, the person receiving the items should pay a certain amount, which will be sent to the seller.