Achieving a good ranking in search engines requires constant tracking and monitoring. You can facilitate this assessment by using tools that automatically identify opportunities and failures. Below is a list of 5 platforms that will help you optimize your SEO strategy.
This is a set of 4 applications for desktop computers running Windows, Mac, and Linux operating systems. Each of these tools has a specific utility:
This is a classic tool that you can use to improve your SEO positioning, allowing you to "spy" on your competitors' SEM (paid positioning) strategy:
This online application is very useful for digital marketing campaigns as it provides detailed information about the external links of one or multiple pages, analyzing the profile and comparing it with others. This application offers:
Formerly known as Google Webmaster Tools, this tool has some very interesting features:
Its simple yet useful interface analyzes keywords and shows how each of them has risen in ranking. Its metric, known as the "Dominance Index," allows you to determine the share of organic traffic captured by the website based on keyword analysis and search volume.
You can use any of these 5 tools to achieve the desired SEO positioning; you just need to determine which one is best suited for your SEO strategy monitoring plan.
SEO tools can optimize your strategy. From SEO Powersuite to SEMRush, Ahrefs, Google Search Console, and SERPWatcher, enhance your website's ranking with effective monitoring and analysis.