Achieving a good ranking in search engines requires constant tracking and monitoring. You can facilitate this assessment by using tools that automatically identify opportunities and failures. Below is a list of 5 platforms that will help you optimize your SEO strategy.
1. SEO Powersuite.
This is a set of 4 applications for desktop computers running Windows, Mac, and Linux operating systems. Each of these tools has a specific utility:
- SEO SpyGlass: With detailed competitor backlink analysis, this feature provides information on how to optimize, manage, and create new links.
- Rank Tracker: Great for keyword research and tracking organic search engine results.
- Website Auditor: Finds weaknesses on pages, fixes them, and optimizes the elements they consist of.
- Link Assistant: Helps plan campaigns based on high-quality links.
2. SEMRush
This is a classic tool that you can use to improve your SEO positioning, allowing you to "spy" on your competitors' SEM (paid positioning) strategy:
- You can find the best keyword options for your brand.
- This is especially useful if you use AdWords, as it provides information that allows you to better leverage auction advantages and outperform competitors.
- You can also find new market segments that will allow you to explore untapped business opportunities.
3. Ahrefs
This online application is very useful for digital marketing campaigns as it provides detailed information about the external links of one or multiple pages, analyzing the profile and comparing it with others. This application offers:
- Domain authority analysis based on the number of inbound links.
- Detailed analysis of organic search results for each keyword to leverage the ones that offer the best positioning.
- Study of pages and their results according to the adopted backlinking strategies and the number of times they have been shared.
4. Google Search Console
Formerly known as Google Webmaster Tools, this tool has some very interesting features:
- Provides overall performance reports for a period of up to 16 months.
- Index coverage reports that mainly show how Google views information about each URL.
- This is useful for increasing the visibility of your website, which directly translates into an increase in click-through rate (CTR) over time.
5. SERPWatcher.
Its simple yet useful interface analyzes keywords and shows how each of them has risen in ranking. Its metric, known as the "Dominance Index," allows you to determine the share of organic traffic captured by the website based on keyword analysis and search volume.
You can use any of these 5 tools to achieve the desired SEO positioning; you just need to determine which one is best suited for your SEO strategy monitoring plan.
